Finally, a dog care company that supports dog parenthood!

For too long, dog parents have settled for products designed by companies who aren’t listening to dog parents. Cheap pads that leak. Shampoos full of scary sounding ingredients. Flea sprays that have you Googling “is this really safe?!”

We're on a mission to design products that respond to dog parents and make caring for your dog feel as good as loving it.

Dog

We're dog parents who are also engineers, chemists, and designers.

We live the daily challenges too. the accidents, mystery stains, itchy skin, the panic of seeing that gross tick! We design smarter solutions because we've been there, tested that, and have no patience for products that “work just ok.” 

Our Tech

Every product is tested by dog parents and their super honest pups.

Before anything ships, we ask this: Will it  make you feel like you're nailing it as a dog parent? Because better dog care means better dog parenting. 

Our PetParent Lab™

Innovation powered by dog parents, not boardrooms